Recently, I've been trying to get to grips with this Brave New Digital Future that I've been hearing so much about. I figured that, seeing as I do this for a living, I should probably try and engage, interface, interact, give face time, connect and generally be a bit proactive about...oh, I don't know. Some buzzword or other.

That's why I joined Twitter and it has proven to be moderately useful in providing inspiration for the rebirth of Noodle. Wwwitter has had a few thousand unique visitors and several nice reviews (as an aside, I always find the best reviews have a sprinkling of exclamation marks and the worst have a smattering of question marks). The only real issue I have with Twitter is that in order to truly get Twitter, you need to follow the right number of people. Too few and it's like overhearing someone having a good conversation on the telephone – "Yeah, and that was only the first colour!" – too many and checking your feed is like sticking your head into a sugar-rushed playgroup – "I like ham!", "Ha-ha-ha!", "@everybody Look at me, look at me!"

This connected, emergent, digital whateveritis is also the reason I joined LinkedIn. I am, however, having a hard time trying to figure out what on earth it is. Is it "Your CV online"? I already have that. Is it "Facebook for business professionals"? Surely the business professionals who sign up to LinkedIn are already on Facebook so...why? I don't accept the argument that Facebook is for your fun side and LinkedIn is for your serious side. If it's online, it's out there in the public domain. If you are embarrassed by the possibility that someone from work might log into facebook and see "Jane Fakename joined the group 'LOL, I got drunk and dropped my mobile in the toilet'", the most obvious course of action is to not join that group, no?

I'm straying from my point, however. I had a look at LinkedIn. It keeps asking me for my goals, my objective, my "Specialties in Your Industries of Expertise". What is it asking? I always thought my goal was "Get old, fat and happy". The way I figure it, if I can do that, I've won whatever game the goal counts in.

Maybe it's just not aimed at people like me. Then again, I am a "Digital Media Professional" or at least, I play one on TV. I even have the word 'Manager' in my job title. I should be slap-bang in the middle of the target demographic, no?

Ugh. I need to become a pioneer in anti-social media.