A v. simple 'put together a twitter campaign' site (twampaign.com or whatever). You sign up, choose a subdomain (e.g. http://ihateie6.twampaign.com/ ) and give it a list of hashtags, phrases, words and accounts it should keep track of. You then upload a header image, a couple of paragraphs of description, choose a colour scheme and advertise it.
New twitter campaign (or pretty monitoring software) in 2 minutes. Shazam.