If you wake up every morning and think, "My t-shirts are so dull, I wish I had interesting clothes...", you need to have a look at my online shop.
I decided to give away my book, Explanating, for free. The website has links to download the book without charge and also links through to Amazon and Lulu. I asked people to download the free one then, if they enjoyed it, they could come back and buy it.
Twelve months later, I now have the answer.
- Free: 315
- Amazon: 2
- Lulu: 0
Erm. Yeah. Not quite as successful as I would have liked. Still, the point was to measure the 'conversion rate'. Admittedly, it's a small sample size but it would appear to be about 0.6%. At this rate, I only need another 97,465,886 people to download the free one and I'll have made £1,000,000! Sweet!
What do you do when you find a nice paper texture? Juxtapose a couple of pop culture references on it and Save for Web.
That's what I do, anyway.